Are you interested in boosting your content promotion campaign without spending a dime? If your answer is affirmative then you’ve come to the right place. Let’s be clear – there are literally tens of thousands of websites out there and most of them have blog posts, articles and other kinds of content. In order to make your website stand out, you have to create fresh content that stands out, but in most cases, you will also need to promote it. In this blog post, we will highlight 5 free content promotion methods that have proven to be successful.
1. Guest blogging
You will have to conduct research and find websites that are connected to your niche if you want to use this method of promotion. For example, let’s say that you are selling pet food. In this case, it’s useful to find a website that is focused on animals like some sort of an online platform for pets and ask them to publish a blog post with a link that will lead to your website. This article/blog post is not a promotional piece of content and your website should be mentioned in a discreet way. For example, you can write an article about a dog breed and mention a specific type of good for that breed that you are offering on your website.
2. LinkedIn groups
In case you are a serious and established professional in your field, you can also use LinkedIn, the social media networks created for founding professional relationships. Many people use this platform to promote their content to specific groups of people. Don’t forget that this platform has millions of active users which mean that you can reach a huge number of people for free.
3. Commenting on Q&A sites
Have you heard about Quora? Do you know what Medium or Reddit is? These websites work as Q&A sites where users are helping each other. If you want to establish yourself as an expert in some field and promote your business, it’s a smart move to join these sites and participate in discussions that belong to your niche. Provide answers to questions and ask others to visit a link to your website where they can learn more about the topic.
4. Create an email campaign
Many people believe that email marketing is outdated because people are checking their social media profiles all the time. However, many surveys have confirmed that people are opening their emails on a regular basis too. What’s more important the best email services are intercepting spam emails and people are getting only serious messages in their inboxes which is why they are reading them carefully. Use your email list to share new content. Just like in the case of Q&A sites, you should send a short message with an introduction and an invitation for users to visit your website if they want to read more. This will bring more traffic to your website which is good for your search engine ranking too.