Effective Brainstorming


In case you are immersed in the world of entrepreneurship and business, you have probably heard that you must follow successful ideas. However, this doesn’t mean that you should simply copy an idea because there are many other specific factors that can contribute to your success. That’s why you should rely on brainstorming. To put it simply, according to IT Learning and Development, Penn State University, brainstorming is a technique used to create ideas within a group setting.


Brainstorming has proven to be excellent for business owners and entrepreneurs because it helps people gather different viewpoints, supports critical thinking and builds stronger teams. Of course, in order to witness these benefits, you have to practice effective brainstorming. In this article we will provide a few tips for effective brainstorming.

Be open minded

It is very wrong to be judgmental or critical in this stage. Effective brainstorming creates large quantities of diverse and in some cases, impressive ideas. Some of these ideas may look hard to accomplish, but brainstorming is more about quantity not quality. Leave the analysis for later.

Focus on a single topic

Before the brainstorming session starts, you must pick a specific topic and stick to the topic. Thoughts and ideas that are indirectly related to the topic are good, but try to stay on track by suggesting ideas that will solve all the possible issues that your business is facing. So, you should encourage everyone to unleash their creativity, but make sure that all the ideas are relevant to the specific topic.


Make a good plan for the meeting

Decide whether you will act as a facilitator or you will use someone else from your team. Remember that every brainstorming meeting needs a person that can encourage and manage a flow of thoughts and ideas. It’s good to have a detailed plan where you may even add a few crude ideas that should be polished at the meeting. Think about the ways in which you will record the ideas expressed on the brainstorming session – maybe you will tell someone to write down these thoughts and ideas or maybe you will use an audio recorder or a video recorder. Many people also use whiteboards where they write down the best ideas.

Upgrade the ideas

There are situations when two or more people share similar ideas. This is the best time to start upgrading and developing these ideas. The main objective is to come up with a better and bigger idea.

Create a comfortable atmosphere

Inc., says “it’s impossible to unleash creativity when you feel tensed and under pressure.” The organizer should ensure that everyone involved are feeling comfortable. They must be part of this brainstorming session as a result of their own desire to contribute. There is no point in inviting 20 people just to see 2 or 3 of them sharing ideas.

The ideas make the world go around. Brainstorming has proven to be one of the most effective techniques of sharing and developing ideas that can help you grow and expand your business.


IT Learning and Development, Penn State University has created a “Quiz Yourself about Brainstorming”.

Now, are you ready to check your memory? Quiz yourself by completing the quiz!

#BusinessCoaches #Brainstorming #BrainstormingQuiz

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